What We Watch Weekly
For the first time this quarter, Nielsen reports how much time the average American spends in a typical week with TV, Internet and mobile devices. Without a doubt, consumers of all ages spend the majority of their video time (nearly 99%) in front of the television, while DVR and online video are becoming more widely used.
In 3Q09, the average American watched 31 hours of TV per week, with 31 minutes spent in playback mode with their DVR. In addition, each week the average consumer spent 4 hours on the Internet and 22 minutes watching online video. The average consumer spent 3 minutes watching mobile video each week.
The TV and Internet figures in this report are calculated using Nielsen’s National TV and Internet panels, which are measured electronically and reported on a regular basis. The Mobile phone figures are collected by Nielsen via a quarterly survey and give a firsthand look at how early adopters self-report their usage of mobile video.
Other Highlights of the Report