Click to watch the Global Marketing Performance Series on Media Mix Optimization rebroadcast from Hellen Mills Theater in NYC.
You'll learn:
- How to recognize and segment your most profitable customers and prospects
- How to break through the multichannel noise and reach your ideal customer
- How to forecast your marketing effectiveness across channels
Tim Suther is Acxiom’s Senior Vice President of Multichannel Marketing Services. Seeking to optimize customer value at every interaction, his team oversees 1,000 marketing databases, and designs and executes 250,000 campaigns annually on behalf of clients around the world. A frequent speaker, he is also co-chair of DMA’s iDirect Leadership Committee, an industry coalition to develop the power of multichannel direct marketing for advertisers and consumers in the digital age.
Dave Frankland is Principle Analyst with Forrester Research and serves customer intelligence professionals. His research agenda focuses on marketing services, database marketing, and customer intelligence. Dave helps companies better leverage customer data to improve marketing and business performance. Prior to joining Forrester, Dave was vice president of corporate communications at DoubleClick, where he managed communications for the company's digital marketing, email marketing, Abacus, and enterprise marketing solutions business units.
JP Bewley serves as vice president for Acxiom’s Consulting Practice for Multichannel Marketing Strategy. JP helps organizations integrate online and offline marketing silos by bringing channels together while incorporating analytics and customer preference into the strategy.