Building a Differentiated Customer Marketing Strategy
Date: May 13, 2010Time: 3:00 p.m. - 5:30 p.m. EST
Location: Harvard Club of New York City • New York
During the seminar we'll discuss the following concepts:
- Customer Lifetime Value - The value of a customer to a firm by building profitable customer loyalty by measuring the best indicators of profit that a customer is likely to provide to the firm.
- Customer Brand Value - A value that each customer attaches to a brand.
- Customer Referral Value - A value that each customer provides through referrals.
Speakers:
Dr. V. Kumar (VK) is the Lenny Distinguished Chair Professor of Marketing, and Executive Director, for the Center for Excellence in Brand & Customer Management in the J. Mack Robinson College of Business at Georgia State University.
Kumar has been recognized with more than 25 teaching and research excellence awards, including four lifetime achievement awards, and he has published more than 160 articles in many scholarly journals in marketing. His books include Managing Customers for Profit, Customer Relationship Management, Customer Lifetime Value, Marketing Research, and International Marketing Research. He has consulted for global Fortune 500 firms and received his Ph.D. from the University of Texas at Austin.
J. Patrick Bewley serves as vice president for Acxiom's consulting practice for multichannel marketing strategy. Bewley helps organizations integrate online and offline marketing silos by bringing channels together while incorporating analytics and customer preference into the strategy.
Feel free to pass along this invitation to your friends and peers.